T.V advert evaluation

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Section 1. The brief

The brief was to choose any Unilever product and produce and advert to re-brand the chosen product to a new audience. 
The chosen product within my group was Radox, we decided to go with this because we each had a good idea for how we could re-brand and advertise it.
The current demographic for Radox is primarily targeted towards younger audiences, such as teens and young adults because of how cheap it is and the colourful pallet used on the designs. We ended up deciding to re-position the product to be targeted towards an older audience (middle age and up). The reason for this is because that demographic of people tend to have more money than younger ones so that we would be able to make it a more expensive luxury item and be able to make more money from the product.

Section 2. The finished product & feedback 
I collected the feedback from people on my finished advert by creating a short questionnaire survey and sending it out to people via email. The survey can be found at the top underneath the actual advert. Most of the people that answered the survey were between 16-18 but this could have been due to the fact that most of the people it was sent to were students at the college which isn't very representative, so this could have been a area I could have improved to gain more representative data. Most of the people seemed to like the advert and thought we did a good job, just under half said that it would make them want to purchase the product. Someone also mentioned how the sound wasn't properly synced at one point but that issue has since been fixed. 

I feel like we got the message across to the audience from the praise that was received after sending out the survey. We made quite a close comedy remake of the iconic shower scene and seemed to have done a good job from the setting we had as the original location we were planning on using, unfortunately could not be used.  

The mise-en-scene of our advert was essentially the same as to the shower scene mise-en-scene in psycho as that was what we were going for. The best part of advert was probably the cinematography. We chose the shorten the advert from the scene so we had to choose carefully which shots to copy, but I think our shots were very close to the original and we did a good job on the cuts and editing. There was an issue with the sound being out of sync due to an error with premier pro just before the deadline, but this problem has since been fixed.

The advert was generally well received which leads me to believe that it effectively sell the product, not just to the specified audience, but a wider range than we thought.  

We used suspense as a technique by not showing the product until the end which created feelings of mysteriousness. The catch phrase we used at the end was also a pun which gave comedy value to the advert.

I don't think the advert was entirely clear about who the target audience, mainly because of the young actors. I don't think we could have fixed this in anyway however as we couldn't really hire older actors to do the job. The black and white and reference to psycho, however does maybe show it is targeted towards older audiences.

I think the advert was quite professional so it was overall fit for the purpose. it didn't necessarily target just the people we were aiming it at but I think it still works well. 

Section 3. Personal reflection 
The only major change in the final advertisement to compare with our original intentions was the location. We had to find a new location which meant that the story boards we had drawn didn't match the location as well. Other than the location, everything else was very close to our original intentions.

I think we are all pleased with the final product, Toby and Connor were great to work with and were very helpful. We all tried to share roles as best we could, so we all took turns editing as well as some other roles, but I was also mainly in charge of  completing the story boards, which I did, and did all the camera work myself.