TO DO

TV advert analysis UNIFINISHED (ASA, AIDA and codes and conventions)

Rebranding prezi CHANGES NOT MADE

Nature and purposes of research MAKE CHANGES

Research portfolio MAKE CHANGES

T.V advert evaluation

Create your own user feedback survey 

Section 1. The brief

The brief was to choose any Unilever product and produce and advert to re-brand the chosen product to a new audience. 
The chosen product within my group was Radox, we decided to go with this because we each had a good idea for how we could re-brand and advertise it.
The current demographic for Radox is primarily targeted towards younger audiences, such as teens and young adults because of how cheap it is and the colourful pallet used on the designs. We ended up deciding to re-position the product to be targeted towards an older audience (middle age and up). The reason for this is because that demographic of people tend to have more money than younger ones so that we would be able to make it a more expensive luxury item and be able to make more money from the product.

Section 2. The finished product & feedback 
I collected the feedback from people on my finished advert by creating a short questionnaire survey and sending it out to people via email. The survey can be found at the top underneath the actual advert. Most of the people that answered the survey were between 16-18 but this could have been due to the fact that most of the people it was sent to were students at the college which isn't very representative, so this could have been a area I could have improved to gain more representative data. Most of the people seemed to like the advert and thought we did a good job, just under half said that it would make them want to purchase the product. Someone also mentioned how the sound wasn't properly synced at one point but that issue has since been fixed. 

I feel like we got the message across to the audience from the praise that was received after sending out the survey. We made quite a close comedy remake of the iconic shower scene and seemed to have done a good job from the setting we had as the original location we were planning on using, unfortunately could not be used.  

The mise-en-scene of our advert was essentially the same as to the shower scene mise-en-scene in psycho as that was what we were going for. The best part of advert was probably the cinematography. We chose the shorten the advert from the scene so we had to choose carefully which shots to copy, but I think our shots were very close to the original and we did a good job on the cuts and editing. There was an issue with the sound being out of sync due to an error with premier pro just before the deadline, but this problem has since been fixed.

The advert was generally well received which leads me to believe that it effectively sell the product, not just to the specified audience, but a wider range than we thought.  

We used suspense as a technique by not showing the product until the end which created feelings of mysteriousness. The catch phrase we used at the end was also a pun which gave comedy value to the advert.

I don't think the advert was entirely clear about who the target audience, mainly because of the young actors. I don't think we could have fixed this in anyway however as we couldn't really hire older actors to do the job. The black and white and reference to psycho, however does maybe show it is targeted towards older audiences.

I think the advert was quite professional so it was overall fit for the purpose. it didn't necessarily target just the people we were aiming it at but I think it still works well. 

Section 3. Personal reflection 
The only major change in the final advertisement to compare with our original intentions was the location. We had to find a new location which meant that the story boards we had drawn didn't match the location as well. Other than the location, everything else was very close to our original intentions.

I think we are all pleased with the final product, Toby and Connor were great to work with and were very helpful. We all tried to share roles as best we could, so we all took turns editing as well as some other roles, but I was also mainly in charge of  completing the story boards, which I did, and did all the camera work myself.

The nature and purposes of research in the creative media industries

Primary research:

Primary research is research that is collected by a primary source i.e, research that is collected by yourself by going out and collecting it yourself. For example, you could go out and do interviews, observations and ethnographic research to collect data and not collect data from other people's research. Primary research removes bias from your data because you collected it yourself, therefore you know if what you found out is true or not and not made up from someone else's research.
We used a website called Survey Monkey to make a questionnaire and send it out via email to various people at college and then got replies from the people giving back feedback on our product's advert.

Secondary research:

Secondary research is research that is collected from already existing research. It is also sometimes known as desk research as, unlike primary research where the researcher goes out and collects the data themselves from experiments or research subjects etc. the researcher collects their research from already existing data, so can therefore collect it from books, journals, news articles etc. without having to go out and conduct the research themselves. Secondary research can sometimes be more biased than primary research as the data isn't collected by you, but by another researcher. The data could be biased towards what the researcher thinks. We studied the famous shower scene from the Hitchcock classic, 'Psycho', in an attempt to understand the techniques used by Hitchcock so we could then replicate them for our own shower scene in our advert.

Quantitative research:

Quantitative research is research that uses numbers rather than words, by getting opinions from people to get reliable statistics. I did quantitative research by looking at BARB figures to see TV ratings of different programs to work out where the best time and channel slot would best suit our advert.

Qualitative research:

Qualitative research uses words rather than numbers, It is a primary exploratory research method and is used to gain knowledge of opinions and understandings. It can help to understand problems and can be used to create a hypothesis for quantitative research. An example of qualitative research is a film review. I read and watched reviews to gain more understanding of the films.

Data gathering agencies:
Some examples of data gathering agencies include: Broadcasters' Audience Research Board (BARB), Radio Joint Audience Research Ltd (RAJAR) ect.
BARB is a service that provides and publishes information on data about audiences for broadcasters. They calculate ratings of each time slot of each broadcast channel.

Purpose of research:
Here is an example of a media research agency: http://www.kantarmedia.co.uk/

Audience research is when you would ask the target audience if they are interested in your idea to gain an understanding of how well you've thought it through and to find out if anything needs changing.

I conducted audience research after completing the advert, to gain feedback from the views, by using a survey.

Production research is when you would research and figure out things like, finances, locations, resources and the people involved. This is done so you will be able to know if you have the right budget and everything else that is needed to be able to make the production happen.

For our advert, we found out that our budget was small because we only needed to buy some shower gel. We only used actors that were apart of our group to start with so we didn't have to ask or hire anyone else to do the job for us. The location that we used in the end was on college grounds so it was easy to plan and get permission to use it.







    

Research Portfolio

Create your own user feedback survey 

This is the production schedule which we used to plan out our shoot, so we knew what he had to get done on each day of the shoot and for us to know how much time we had on specific task.

These were the storyboards, the drew and wrote these out so we knew exactly how to compose each shot when it came to filming.

This is the recce

This is the minor model/ performer release agreement, it gave permission for Toby to act in the advert and to be filmed by me. 

This is the location release form, it proves that we have permission from the college to use our chosen location that was located in the boys changing room in college.

T.V Advert analysis

Advert pre-production

Rebranding a Unilever Product